Lash Paris

A big part of my role was product photography. I styled and shot the full range of lash kits, tools, and accessories, creating images that worked across the website, social media, and marketing materials.

I also created illustrated content for social media, breaking down lash anatomy and techniques into simple, engaging visuals that helped educate Lash Paris's audience.

Illustrations for social media content

Beyond content creation, I worked closely on packaging design and branding elements, developing the visual language that tied the product line together.