Daniel Grita

Portuguese Visual Artist based in Barcelona. Wrestling daily with Graphic Design, Web Design, and Creative Direction to turn complex ideas into visual stories.

With over 10 years of experience in design and content creation, I've had the opportunity to work and study across Portugal, Holland, and now Spain.

I started early in the Graffiti and Street Art culture, branching out into Graphic Design, Fine Art, and Photography along the way.

I'm a bit of a generalist at heart. I love picking up new tools and crossing into new disciplines, whether that's AI, Web Design, Photography, or Video. The variety is what keeps the work exciting.

2024 – Present

PayXpert

Lead Designer

Leading the design at PayXpert, an omnichannel payment solution based in France and Spain. Leading a comprehensive rebranding, transitioning the company from a fragmented identity to a modern, unified system. Balancing complex fintech technical requirements with clean, impactful aesthetics.

Payxpert
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2023 – 2024

Signature Spa Consulting

In-House Designer & Content Creator

Worked as the in-house designer at Signature Spa Consulting, a luxury spa chain in Barcelona, Andorra, and Sitges. A major boost for my career, giving me the chance to take on many responsibilities, grow my skills, and get to know the beauty and holistic industry better.

Signature Spa Gallery 01
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2021 – 2023

Lash Paris

In-House Designer & Content Creator

Lash Paris, a beauty products company in Breda, Holland, was my introduction to the world of beauty, fashion, and content creation. During my two years there, I focused on creating content for the website and social media, showcasing products and their applications. Also gained my first experience managing photoshoots with models.

Lash Paris Gallery 03
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2026

Chut

Brand Identity & Commercial Ad

A branding exercise for a fictitious fruit juice brand, paired with a commercial ad built entirely with AI.

Chut Hero
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2026

Cuerpo Habitable

Video

Filmed and edited a short fashion video for Bet, an Argentinian fashion designer based in Barcelona.

/Videos/Cuerpo Habitable Poster
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2025

Oakley

Video

My first exercise with AI generated video, a short commercial ad built around Oakley sunglasses.

/Videos/Oakley Poster
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2024

Concession Perpetuelle

Photography & Editorial Design

A personal project where I started documenting cemeteries in the cities I lived and visited.

Concession Mistery Section
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2024

Oppressus

Photoshoot & Video Production

Had the privilege of producing and directing the photoshoot and launch video for these amazing shoes.

Oppressus
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April 2024

Adobe & Scopio

Creative Art Direction & Photography

Spearheaded the visual narrative for Adobe's AI application, overseeing end-to-end production. Managed art direction, talent selection, and location scouting, while executing high-level photography and post-production to ensure a cohesive brand aesthetic.

2023

Toombstone Tavern

Branding & Identity Design

A branding exercise for a fictitious restaurant located in Poblenou, Barcelona. The pitch was to invoke a scary and old school atmosphere from the 70's.

Tombstone Hero
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2023

364

Art Direction, Photoshoot & Editorial

This project involved the editing and publishing of an editorial magazine, capturing the emotions experienced in the initial stages of a breakup.

364 Hero
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